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Hybrid E-Shop - Boosting Sales and Awareness in Zain Jordan

April 3, 2024

In today's digital age, creating innovative strategies to enhance sales and brand exposure is crucial for businesses to thrive. This idea submitted by Luai Al Ziq - Zain Jordan, is to place interactive screens at major Zain stores to promote Zain's eShop, highlighting its offers and new items. Customers visiting the shops can explore the available items on the eShop and even place orders to have them delivered to their home address, ensuring that the products arrive "before they get home". This idea not only increases sales but also enhances customer experience and brand loyalty.

Majd AlDmour and Azzam Abu Hanieh played a critical role in implementing this idea, with support from the Vanguard Owner – Waleed Abu Gharbieh.

Key Benefits

  • Increased Sales: By showcasing Zain’s eShop offerings in a prominent location, customers are more likely to explore and purchase products, boosting sales.
  • Enhanced Customer Experience: The interactive screens provide a unique and engaging shopping experience, making it convenient for customers to browse and order products.
  • Brand Loyalty: Leveraging the loyalty of existing Zain customers, the interactive screens help strengthen their connection with the brand by offering them exclusive access to products not physically available at the shops.
  • Cross-Selling Opportunities: The screens allow for cross-selling of items that are not available in physical stores, increasing revenue streams.

The implementation phase involved collaboration between various teams to address logistical challenges and ensure a seamless execution. By leveraging technology to provide a seamless shopping experience, Zain is well-positioned to drive growth and stay ahead in the competitive market, setting a new standard for digital retail experiences.

Hybrid E-shop

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