On World Nature Conservation Day, July 27^th, 2023, Zainiac launched its third campaign, “Nature & Me” in collaboration with Corporate Sustainability, showing its commitment to environmental conservation. The event witnessed a great turnout by Zainers and reflected the deep-rooted values of sustainability that permeate Zain’s corporate culture.

The event surpassed expectations as we saw a lot of Zainers actively participating and contributing to the discussions. During the event, Zainers learned a new visual brainstorming tool, CreativiTree, developed by the Zainiac team that helps you delve deeper into problems and uncover creative solutions. Using this tool, Zainers submitted more than 55 ideas tackling the issues contributing to water scarcity, managing the waste generated by the company, and preserving biodiversity, showcasing the organization’s dedication to fostering a culture of sustainability.

The success of the event was not just in numbers but in the quality of ideas generated and awareness spread on the issue. Zainers demonstrated that sustainability is a shared value embedded in the DNA of the organization and that Zain stands poised to contribute to a more sustainable and eco-friendly future.